WHY FANATIK...
Hard times create strong men. Strong men create good times. Good times create weak men. Weak men create hard times.
NOW, WE ARE IN THE STAGE WHERE MEN HAVE BECOME WEAK AND TIMES HAVE GOTTEN HARD.
MORE THAN EVER, MEN NEED TO BECOME STRONG AGAIN. To reject all the woke garbage and politically correct narrative that is being pushed down our throats. We don't want any of it. We were born to go to battle. It's ingrained in our DNA. And no amount of attempted brainwashing can get rid of it.
The current fitness industry contributes to the softening of men. Gyms everywhere have "Don't drop the weights" or "No yelling" signs/policies so we don't scare the ladies presumably. We have lost our battlegrounds - our only refuge in a world that has become too soft.
Thankfully, there are still some powerlifting and strongman gyms that allow us to enter battle with guns ablaze, but these types of gyms are not the majority. The majority of gyms cater to the weak, the elderly and the delicate.
As warriors, we often have to use these gyms, not by choice but out of a last resort. They were not made for us. They do not represent us. They do not understand us. And they do not like us.
ENTER FANATIK
MY NAME is Simon and I am the founder and one-man creator. In my youth, I got involved in some pretty bad shit. Did a lot of things I regret. Did a few things that got me arrested. Did things that did nothing but hurt and hinder me.
Then, at about 17 years old, I started working out at home. No gym at first. Just a pullup bar in my parents' basement and a lot of pushups and crunches in my room.
I eventually joined a gym and instantly realized its ability to transform me. For the first time, I touched IRON and was immediately hooked.
But fitness clothing was either super cheesy or very plain. It was either a lame joke about donuts or pizza, or just some ugly-ass company logo. Since gym humor shirts were terribly lame, I usually just wore stuff with simple company logos.
I created FANATIK because I wanted something that looked at least decent, if not awesome, and that expressed my exactly how I felt, my mindset and my drive. This was especially relevant as I was stuck in crappy fitness gyms with woke rules and a weak environment, in general.
THE SOLUTION
FANATIK is the unstoppable and insane mentality of those who are afflicted to lift weights. This is you if you eat, breathe and bleed consistent betterment and progression. Progress not only in the gym but also in life. The goal is to Become stronger and better in as many ways as possible.
In the gym just as in life, you push to the extent that people think you are insane. They think you're nuts or too focused or something. They tell you to "enjoy life more" and call you names. They try to drag you down, but it only feeds your hunger even more.
You are possessed. But in order to be the best, you need to be obsessed. In the gym, in life and on the battlefield, it's kill or be killed. That is how you operate. It's who you are.
THE IRON CODE
- TRAIN F*CKEN HARD
- FORGE YOUR MIND
- IGNORE THE WEAK
- SEEK OUT PAIN
- AIM FOR GREATNESS
- DEFEND YOUR VALUES
- BECOME AN ABSOLUTE FANATIK
OUR PROMISE
AT FANATIK, WE VALUE QUALITY AND THE DETAILS THAT GO INTO ALL OF OUR PRODUCTS.
We don't cut corners in anything that we do.
We are THE AFFLICTED.
And if you have the mind of a warrior possessed, then we welcome you to our crew.
JOIN US
IF YOU HAVE AN IRON MIND AND AN UNSTOPPABLE DESIRE TO BE THE BEST, then this is your brand.
No matter where you are on your journey to greatness, we've got your back.
Wear FANATIK to show your dedication and unstoppable drive to be the best.
We welcome you.
FANATIK
APPAREL FOR THE AFFLICTED CREW
